Strategic pricing
- Pricing and yield guidelines for rates, room types, and customer segments
- Define the ideal business mix and channel mix strategy, define overbooking and protection strategy, defines Crew & TO optimal allotments
Planning, Budgeting & forecasting
- Builds 2 year property revenue strategy & budget proposal, Prepares forecast based on the NH guidelines
- Validates RMS forecast and ensures corrective action to improve the forecast
Daily revenue management optimization
- Reviews demand calendars, convention and city event calendars and sets up events & seasonality databases
- Performs daily pick-up analysis, reviews yield system forecast, competition analysis and price positioning
- Effectively applies pricing & restrictions in line with set strategy in order to maximize profits: rate open/closing, rate level and short-term sales & promotion action plan design & execution
- Responsible for group quotations and related displacement analysis
Performance, demand & competition analysis
- Carefully monitors market performance, RGI, channel performance
- Follows all relevant developments of the market place, values impact of demand generators, notes changes in supply, behavior in feeder markets etc.
- Keeps up to date knowledge of main competitors, product knowledge, pricing, business mix, etc.
- Ensures quality of data is checked on a regular basis (correct segmentation, denials tracking, etc.)
Communication
- Communicates strategic recommendations to key commercial stake holders, e.g. Regional Revenue Manager and GM, and ensures buy-in and commitment from all involved
- Holds regular reviews with key stakeholders. Participates actively in RM team collaboration & validation meetings
- Works closely with Revenue Coordinator of his hotel(s), communicates forecast & strategy
