The Digital Experience Manager will be responsible for overseeing and optimising our entire digital experience -
from website performance and development to app community management and social media presence (in
collaboration with an external agency). A cross-functional, creative and technical role, requiring someone who is both
strategic and detail-oriented. You will play a key role in scaling the brand's digital presence while maintaining an
authentic community-driven voice. Reporting to the Marketing Lead, this role will be instrumental in shaping the next
phase of brand growth.
1. Website Ownership & Optimisation
● Full management of the brand website (front-end and back-end updates)
● Implement technical amendments, UX improvements and content updates
● Manage integrations (e-commerce, CRM, analytics, plugins, etc.)
● Monitor site performance, speed, and conversion optimisation
● Work with external developers when required
● Ensure SEO best practice is maintained
2. Brand App & Community Management
● Oversee and grow the in-app community experience
● Drive engagement within Run Club and broader brand community
● Moderate discussions and ensure tone aligns with brand values
● Track engagement metrics and optimise accordingly
3. Social Media Community Management
● Work alongside our Social Media Agency to ensure brand consistency
● Identify opportunities for reactive and community-driven content across all brand SM channels
● Provide content input outside the agency remit
4. Creative Support (In-House Design & Content)
● Create graphic assets for instore and online
● Support campaign asset creation where required
● Capture photography (product, lifestyle, events, Run Club)
● Develop ad hoc social content and visual storytelling assets
● Maintain brand consistency across all digital touchpoints
